Estee Lauder: TurboLash All Effects Motion Mascara, $30. I consider this mascara the ugly sister to Lancome's Oscillation. For $4 more, you can get the better mascara (Lancome's) of this vibrating mascara battle of the year. Although Estee Lauder's micro-pulse bristles work great at separating and defining each lash, the formula simply isn't as good as Lancome's. Once again, Lancome has proven itself worthy of its crown. I know tagging beauty items as "exclusive" or "sold out" tend to make them more appealing; but unless you have wads of cash lying around, don't rush to buy this. Wait for Lancome's Oscillation official launch this fall.